Why would you need bespoke branding?
Your brand is much more than just a logo or look and feel. Your brand is a promise to your customers. It is also their judgement on the promise of delivery. Building your brand is strictly related to how your business is build, your goals and visions and quality of your product or service. Keeping that in mind, your brand should reflect your business in context of your customers.
To achieve that result you need more than just design. First of all you need documented marketing and brand strategy. That will not only let you build a road map for your brand, but may also give you hints about your core business activities. It will also allow you to measure effectiveness of brand building expenses. Building a brand takes time and money. How much? It depends on type of business, industry sector and your goals, so it’s hard to come up with a ballpark. You should think of it as an investment, because this is what properly done branding is. It brings return.
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