Online brand audit

Online Brand Audit

This set of questions will help me evaluate the current state of your brand. If your brand doesn’t exist yet, please answer the questions based on your assumptions and research. In return you’ll get a free report, which will provide you a summary and suggestions on your brand development.


Hi, my name is Matt. Please type in your name.

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Please describe your product or offer. Is there anything specific that makes you stand out from your competitors?

Who are they? Where would you place them in the demographic landscape? What are their interests, passions? What problems your brand can help them solve? Try to build more than one customer persona.

Please share how your business started, and why you do what you do. What is your dream goal?

What do you like about their presence? What do you dislike about their brand identity?

Please come up with one sentence and explain why you think this is the essence.

What do you think could be improved? Do you have brand identity guidelines created?

Do you sell or are planning to sell online? Please share a link to your website if applies.

Do you have active social media channels? Do you interact with your community? Please share links to your profiles if applies.

Do you have any reviews or testimonials from your clients? Or maybe you simply heard something about what you do? Try to interview your clients or prospects if you don’t have any.