Digital or graphic design?
Graphic design has been a part of our culture for centuries. Beginning with coats of arms, first printed books, through 20th century advertisement, up to present digital era – graphic design was, and is, a very important communication tool. Most of publishing and advertisement take place in the digital realm now, yet this new medium still uses graphic design principles.
The core elements
Illustration and typography, including layout, have always been at the core of graphic design. Illustration creates the individual character of an artwork, makes it special and consistent. People comprehend visualised information faster, so your message is more engaging and convincing. Sometimes illustration might transform to another basic element of graphic design – typography. Word marks, headlines, paragraphs and images, composed on functional layout to convey a message – an essence of design work.
Why so digital?
In some cases digital medium is simply not the right one. When you need your marketing or internal materials tangible, good old print design comes to play. The way your materials are printed and finished, might be also your brand element.