This is not even about 2017, but more about predictions in general. Whether we like it or not, New Year predictions will knock on our screens and speakers more often for the next few days or weeks. What makes it valuable information and what is just a good, or maybe, a bad guess? What does it mean for you? And what can you predict for yourself?
New Year predictions, wishes or divination?
People always like to think about the future. Dreams, plans or just wishes, we all pursuit our goals and needs. Hence the popularity of predictions, but let’s think about their nature for a while:
When the number of factors coming into play in a phenomenological complex is too large scientific method in most cases fails. One need only think of the weather, in which case the prediction even for a few days ahead is impossible.
Well, since Albert Einstein’s times, it got a bit easier. Even with the weather. Obviously thanks to computer and software capabilities, and of course our beloved internet. Yet those words still remain true and we could say: “You can only predict what you know???. However it sounds, the truth is more real and verified input data is the better prediction. Where to find the best predictions? It really depends on your industry and market size. Although usually, with a bit of effort, it is quite easy to find reliable sources for all industries.
How to make your own New Year predictions?
We all actually do some predictions. That is how we monitor our businesses and make strategic decisions. So the better question would be “How to support your New Year predictions?”.
The answer may be obvious, but many business owners seem to not realise how important the answer is. And the answer is – Measure and Analyse. One of the best tools, at least for small businesses could be your website and social media. Do you know your audience? Where do they live, what they like? Do you know their age? There is plenty of demographic information you can get form your online traffic. Where to start? If you haven’t yet, we strongly advise to use Google Analytics tool. Social media are great to identify and expand your online audience as well.
What do we know?
In 2016 we could observe a constantly growing importance of content marketing and nothing seems to be changing here for the coming year. With brands becoming more personal, social media are more often used as a customer service channel. Transparency and authenticity are very important elements of a modern brand. The technical thing – we are mobile. Since two years ago, there is more mobile global internet users, than those accessing web from desktop machines or laptops and this number is still growing. You can check if your website is mobile friendly here
If you feel that you need help or advice, we can help you with getting things done See our Web Design and Development service page for details.