We will not try to write a new definition, as there is no need for it. What we will try to achieve, is to show our view on that matter, with a focus on supporting business. Let’s start with an answer for a question “What is graphic design?” given by an authority.
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.
This definition describes pretty well and timelessly the nature of graphic design. Before the digital era, we could actually say the same, the element of virtual communication, makes the difference though. Interactivity and responsiveness became very important elements.
What remains from traditional view?
Before the digital era, as today, graphic designers were creating logos, brand visuals, newspapers and magazine layouts, visual information systems, marketing materials, posters, book covers, typefaces, signage or way-finding systems. The first medium which challenged the virtual communication was obviously television, but the revolution came with Internet.
Olympic pictograms – Mexico 68
New tools – New media – Good old design
However most of design work became digital, we still are using principles which have already worked for ages. Intangibility and interactivity force modern designers to predict more scenarios, in order to create successful design. More complicated projects require cooperation with developers or motion designers, yet creativity is still the key. Living aside more complex projects, in most cases, old design subjects are often just preceded with “e-” or “digital”, hence we have all e-books, e-flyers, digital posters, digital stationery and so on.
Should designers code?
At Graphcare we believe that a designer should understand the medium he is designing for. Understanding of HTML and CSS is not a programming skill, it is much more simple. We think that it is a base when designing for digital media. We believe that coding knowledge gives us more creativity, yet we do know when to handover a task to developers.
How graphic design can help your business?
We can answer this question only when we know more about your business, so we offer you our Online Brand Audit. Also, in a few more following blog posts will continue exploring this matter and provide some examples on how your image could be improved.